Zero to $500K a month.
Prepared for the Interaction Design Foundation by Yassine Majidi, lead growth strategist. The foundation is rebuilt. What is missing is an operator who turns it into spend that holds.
Services
Four areas owned end-to-end, from account architecture to the numbers you make decisions on.
Media buying
Account architecture, daily budget moves, scaling logic. No approval queue.
Creative strategy
What to make next, in what dosage, and why. Briefs, angles, testing framework.
Measurement & analytics
Blended MER, contribution margin, incrementality. Live Databox reporting.
Growth strategy
Offer, pricing, landing pages, funnel — reviewed and challenged directly.
Pricing
$2,000 a month flat. From $50K spend, add a percentage of total spend — 5% at $50K, sliding down to 2% at $1M.
Our fee is 5.00% of spend. Every extra 0.1x of ROAS at $40,000 adds $4,000 — 200% of the monthly fee.
The fee curve
The rate declines as spend grows — management never becomes a tax on scale.
Reporting
Databox, connected to Meta Ads, GA4, your warehouse and the payment stack. Blended MER and contribution margin on top. Open it any hour and see the numbers I act on.
Illustrative layout — the live board is built against your warehouse in week two.
Spend, MER, CAC and delivery health checked every morning. Anything off gets a message, not a monthly slide.
Written read-out: what moved, what I changed, what the creative team should make next.
Contribution margin by cohort, incrementality results, and the plan for the next spend step.
Creative
Every asset is scored on thumbstop, 3-second retention, hold curve, CTR and conversion — so a loss tells us whether the hook, the angle or the page failed. The next batch is briefed against that answer.
Retention curve by format
Where attention is lost decides what we brief next.
Angle scorecard
Thumbstop, click-through and conversion read together — a hook that stops the wrong person is a loss.
Motion graphics“Your portfolio is why you're not getting interviews.”
Talking headContrarian claim about design hiring, opened by a known name.
Screen-capture proofReal course interface, member before/after portfolio, no voiceover.
Static conceptOne principle, one visual, one line of copy.
Example concepts and benchmark numbers from comparable accounts — your real data replaces them after the first test batch.
Scale plan
Spend steps up only when the previous step holds its MER for two weeks. The ROAS curve stays deliberately conservative.
| Stage | Spend | ROAS | Impressions | Clicks | Our fee |
|---|---|---|---|---|---|
| Month 1 | $50,000 | 1.00x | 6.3M | 63K | $2,000 |
| Month 2 | $100,000 | 1.10x | 12.0M | 120K | $4,000 |
| Month 3 | $200,000 | 1.20x | 23.0M | 230K | $6,865 |
| Month 6 | $350,000 | 1.30x | 39.0M | 385K | $10,272 |
| Month 12 | $500,000 | 1.40x | 55.0M | 540K | $13,250 |
First 30 days
Audit
- —Ad account audit: structure, past learnings, audience and placement history
- —Creative library review — every asset scored on hook, angle and format
- —Event map and CAPI signal check against what the buying algorithm actually needs
- —Landing page teardown, starting with why-learn-design-with-ixdf
Build
- —Account architecture: awareness layer split by country cost tier, plus efficiency layer
- —Naming and UTM taxonomy so every ad is readable in reporting
- —First creative test batch briefed to the in-house team
- —Databox board live with MER, CAC and creative diagnostics
Launch
- —Controlled launch at a fraction of target spend
- —First creative read: thumbstop, 3s retention, CTR, downstream CVR
- —Kill and scale decisions taken daily
- —Landing page and offer fixes prioritised from real traffic
Ramp
- —Scale what holds toward the $50K/month run rate
- —Second creative batch briefed from what the first proved
- —Geo hold-out designed for the first incrementality read
- —Written 30-day read-out: what works, what to make next, what to fix
Ready when you are.
Next step: a working session on account architecture and the first test batch. Then we launch small and start climbing.